How to Use Automation to Boost Customer Satisfaction & Return Orders

1) Introduction 

In any e-commerce business, customer satisfaction is key to success. Be it a small business or a large one; if the customers are not happy with the product or service, they will simply go elsewhere. This is why it is so important to have a good returns policy in place.

Automated product returns in eCommerce can help increase customer satisfaction by making the process faster and easier for both the customer and the merchant. Businesses can save time and money by automating the return process while providing their customers with a better experience. In this article, we will discuss how automated returns can help increase customer satisfaction and how to implement them in your business.

2) What are Automated Returns? 

Automated returns are a type of return process that is completed online entirely. The customer initiates the return through the merchant's website or mobile app, and the return is processed without any intervention from the merchant. This is possible when sellers add return windows and other terms and conditions to every product type. Therefore, to ensure such requests can be fulfilled automatically, sellers need to provide return guidelines about products. Doing this will make the return process more efficient and less time-consuming for both parties involved. The automated return process can be completed entirely online, or it can be initiated offline and completed online.

3) Signs that your brand needs an automated return

There could be various reasons why a company might need to automate its return policy. Here are some signs that your brand needs an automated return:

3.1) You feel like you're constantly playing catch-up

When you feel like you're always playing catch-up, such as chasing late returns or managing a growing volume of returns, it often indicates that your team is doing too much manual work. This can lead to inefficiencies and errors, which can be costly and cause customer satisfaction issues. It can be challenging to provide the best possible customer experience. Automating your return process can help you keep up with customer demand and ensure that every return is handled promptly and efficiently. Automating your return process can help you keep up with the volume of returns while reducing mistakes and improving the customer. 

3.2) You are manually processing a high volume of returns

Automating your return process can help reduce your team's workload and improve the quality of service you provide. If you manually process a high volume of returns, your team is likely to feel overwhelmed. This can lead to errors and a decline in the quality of customer service. Manual processing also takes longer, so automating can help speed up the process and get your customers their refunds faster. 

3.3) You are not offering a return policy that meets customer expectations

To compete in today's market, you must offer a return policy that meets customer expectations. If your policy is too restrictive, customers will take their business elsewhere. If it is too lenient, you will lose money on returns. Finding the right balance can be difficult, but it is essential to keeping your customers happy. Automating your return process can help you keep track of returned items and ensure that they are processed according to your policy. 

3.4) Your customers are frequently requesting return labels

If your customers frequently request return labels, it may be a sign that your return policy is too restrictive. Consider offering free return shipping or extending the time limit for returns. It will show your customers that you value their satisfaction and want to make it easy for them to do business with you.

3.5) You're losing out on potential revenue

You may be losing out on potential revenue if you're not offering free returns. According to a study by UPS, nearly 60% of shoppers said they would be more likely to shop with a retailer if they offer free returns. If you're not offering free returns, you could be missing out on a lot of business.

3.6) You are getting constant complaints about your return policy

If you're getting a lot of complaints about your return policy, it's time to make a change. Your customers should be your top priority, and if they're unhappy with your return policy, that's a problem. If you're getting negative feedback about your return policy, it's time to make some changes.

3.7)  You are not taking advantage of data from returns

Returns can provide insight into what your customers want and how they use your products. If you are not taking advantage of returned data, you may miss out on some valuable information. You're missing out on a valuable opportunity if you're not using this data to improve your business.

4) Working on automated returns

When a customer initiates a return, you should first send them a return shipping label. Once the label is generated, the customer can print it out and attach it to their package. It can be done automatically through your ecommerce platform or by a shipping software service like ClickPost.

The next step is to track the return shipment. It can be done automatically through your ecommerce platform or by a service like Shipstation. Once the shipment is tracked, you can see its progress and expected delivery date. Once the return shipment arrives, you will need to process it. It includes checking the condition of the items and issuing a refund or exchange as appropriate. Depending on your business, you may also need to restock the items.

Returns can be a positive experience for you and your customers when done correctly. If you have a return policy, include it on your website and in your shipping confirmation email. It will help set customer expectations and avoid any confusion later on. You can turn returns into repeat business by providing good customer service and making the process as easy as possible.

5) What are the benefits of automated returns?

For any business, a key goal is to minimize costs while maximizing efficiency and throughput. Automating the returns process can help you achieve these goals. There are several other ways how an automated returns process can benefit your business, such as:-

5.1) Increased Accuracy 

Automated systems can help reduce errors in the returns process. For example, a barcoding or scanning system can help ensure that the correct product is being returned and that it is being credited to the correct customer. When the business relies on manual data entry, there is always the potential for human error.

5.2) Faster processing time

Automated systems can help speed up the returns process. For example, an automated system can generate a return label attached to the package. It can save time compared to manually creating a return label.

5.3) Increased customer satisfaction

An automated returns process can help improve customer satisfaction by making it easier for customers to return products. For example, if a customer can simply attach a prepaid shipping label to their package, they are more likely to be satisfied with the process than if they had to pay for shipping themselves. Other than that, automated returns can help improve customer satisfaction by reducing the time it takes to process a return. 

5.4) Reduced costs

An automated returns process can help reduce costs associated with processing returns. For example, if a company uses a third-party return center to process returns, it may be able to negotiate a lower per-unit rate for processing returns. Additionally, an automated system can help reduce the time needed to process a return, leading to reduced labor costs.

5.5) Eliminated paperwork

Another benefit of an automated returns process is that it can help eliminate paperwork. For example, if a company uses electronic return labels, it can eliminate the need for paper return labels. 

5.6) Greater control over the process

An automated returns process can also give a company greater control over the return. For example, a company can set up an automated system to track return activity and identify patterns. It gives the business owner more control over their work and provides a detailed analysis of their customer purchasing patterns. 

5.7) Reduced labor costs

One of the most significant benefits of an automated returns process is that it can help reduce labor costs. For example, an automated system can help reduce the time needed to process a return, leading to reduced labor costs. Additionally, an automated system can automate tasks typically done manually, such as data entry or customer service tasks.

5.8) Reduced errors and omissions

Automating the returns process can also help reduce errors and omissions. For example, an automated system can help ensure that accurate data is entered into the system and that customers receive the correct items. Additionally, an automated system can help reduce the time needed to process a return, leading to reduced labor costs.

6) Conclusion

Implementing an automated returns management system can offer several benefits for businesses, including reduced labor costs, increased efficiency, and improved customer satisfaction. When choosing a returns management software solution, it is important to consider your business's needs and choose a customizable and scalable system. Additionally, you should consider the most important features to you and your business. With so many options available, you are sure to find a system that meets your needs and budget.