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Best 10 eCommerce Companies in Dubai, UAE

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The UAE’s eCommerce industry is booming and now caters to a wide array of sectors including (but not limited to) fashion, electronics, beauty, and home & decor. Here’s a fast review of the leading players driving this market:

 

  • Souq.com: Acquired by Amazon in 2017, Souq.com features 7 million+ products, spanning electronics, clothing, and home appliances. It also offers a rewards program.
  • Ounass.ae: Operated by the Al Tayer Group, Ounass is a luxury fashion platform showcasing premium brands at discounted rates, serving six countries across the Middle East.
  • Amazon.ae: The UAE arm of Amazon delivers a vast selection of goods, including groceries and electronics, with rapid delivery options like one-hour, same-day, and next-day shipping.
  • Groupon.ae: Focused on deals, Groupon connects customers to discounts on products, dining, events, and services, with an emphasis on affordability.
  • Basharacare.com: This site specializes in authentic skincare and body care products, serving customers throughout the GCC region.
  • Letstango.com: Known for its efficient shopping process, Letstango offers fast delivery and payment flexibility, including cash-on-delivery options.
  • SharafDG: Originally an electronics hub, SharafDG has expanded to include fashion and lifestyle, leveraging algorithms to maintain high product quality.
  • Noon.com: Since its launch in 2016, Noon has provided access to over 8 million products, ranging from home decor to fashion, with products from local and international brands.
  • Namshi.com: A popular choice for fashion, Namshi offers a broad selection of apparel with perks like free shipping and a user-friendly interface.
  • Apple.com/Next.com: Apple’s UAE online store features its full lineup of electronics and accessories, combining competitive pricing with a seamless shopping experience.

These platforms reflect the diversity and innovation of the UAE’s eCommerce market, addressing a wide spectrum of consumer needs. 

Note: While this summary captures highlights, it might miss some finer points—reading the full article is encouraged.

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Overview

E-commerce is quickly becoming a norm in today's online economy. In this article, we’ll find out the success stories of top E-commerce companies in the U.A.E and the factors that lead to this success.

The E-Commerce market in the U.A.E. has grown over the past few years, with consumers spending billions of dirhams every year ー making it one of the fastest-growing markets globally.

The list of best E-commerce companies in the U.A.E includes brands from across different categories such as fashion, electronics, beauty, and lifestyle.

With so many options and millions of dollars on the line, it's no surprise that this is one of the most competitive industries in terms of market share!

List of Top 10 Best eCommerce Companies in Dubai, UAE

1. Souq.com

Souq.com, a popular online retailer in the Middle East, is ranked 1st among the UAE-based eCommerce Companies.

This website is known for its wide variety of products and low prices. The company also offers a robust reward points scheme that offers significant discounts on purchases.

Souq offers nearly 7 million products from over 1,500 brands and provides services that let users shop for goods without leaving their homes or offices.

The platform is also constantly expanding, with new categories being added regularly, including technology products, clothing and gadgets.

Souq.com began as a marketplace for second-hand products but has since branched out into several other areas, including electronics and gadgets, clothing and accessories, furniture, home appliances, sporting goods, toys and games. Souq has more than six million products listed on its site.

 

Company Name
Souq.com 
Founded
2005
Owner
Acquired by Amazon in 2017
Area Served
Arab world
Industry 
General Ecommerce

 

 

 

2. Ounass.ae

Ounass.ae is a comprehensive online marketplace that provides a single platform where customers can find their favourite products and brands, compare prices and read reviews in an easy-to-use manner.

Ounass.ae is set to change the face of online shopping for U.A.E. shoppers by providing a wide array of options for all their needs.

With Ounass's innovative technology, customers can expect up to 70% off on their purchases from different retailers across the region.

Ounass.ae helps get the best deals from many different brands and stores. This makes them popular among customers looking for everyday low prices on fashion, and more.

Many people wonder how Ounass.ae has succeeded against major players like Amazon in a relatively short period? One thing that stands out about Ounass is their customer service team which responds to every inquiry within 5 minutes.

 

Company Name
Ounass.ae
Founded
1979
Owner
Al Tayer Group
Area Served
6 countries in the Middle East
Industry 
Fashion Ecommerce

 

 

 

3. Amazon.ae

Amazon is the world's largest ecommerce platform and the most dominant player in the E-Commerce sector. Amazon has been on top of the list for many years.

It has been around since 1994, and it brings on board more than 100,000 customers per month from the U.A.E. and other countries like Saudi Arabia, Bahrain, and Kuwait and Qatar.

The company's customer base covers both G.C.C. countries and other Middle Eastern markets like Egypt, Jordan, Lebanon and Iran.

Amazon.ae is not only a destination for consumers in the U.A.E. but also offers excellent fulfilment services via its Amazon Logistics hub. The company has warehouses across the country that provide one-hour delivery on 90% of items served.

 

Company Name
Amazon.ae
Founded
1994
Owner
Amazon
Area Served
Worldwide
Industry 
General Ecommerce, Cloud Computing, Artificial Intelligence, Smart Cars, Consumer Goods, Consumer Electronics, Entertainment, Supermart, Apparel, Gourmet Foods, Beauty Products, Health and wellness, etc.

 

 

 

 

4. Groupon.ae

Most people are familiar with Groupon. However, the company is not simply a localised version of the US-based enterprise and expanding globally.

This ecommerce site has now expanded to the United Arab Emirates and offers a variety of products for consumers and businesses.

From its inception, Groupon has grown from an idea into one of the world's largest e-commerce companies by offering daily deals at discounted rates.

Groupon also offers coupons for restaurants, tickets for events and other services offered at discounted rates.

Groupon was founded in 2008 by Andrew Mason as a social networking service that enables customers to find great deals on items offered by local merchants in their area. 

 

Company Name
Groupon.ae
Founded
2008
Owner
Groupon
Area Served
Worldwide
Industry 
Online deal marketplace

 

 

 

5. Basharacare.com

Basharacare.com is an ecommerce business of body and skincare products that offers a wide range of beauty essentials from across the world.

For many years, the website has provided top-quality products to its customers. All of their products have undergone stringent quality control and are guaranteed authenticity.

The online presence of the body care and skincare industry in Dubai is set to change significantly with the emergence of new players like Basharacare.com (www.basharacare.com).

They offer superior quality products at affordable prices with ease of access through their website and mobile app.

Basharacare has grown exponentially over the years, with a significant increase of customers visiting their site from all over the U.A.E. every month to purchase their fantastic range of beauty products.

 

Company Name
Basharacare.com
Founded
2012
Owner
Jad Haidamous
Area Served
UAE, Saudi Arabia, Kuwait, Qatar, Bahrain and Oman.
Industry 
Skin care/Body Care

 

 

 

6. Letstango.com

Letstango.com is a leading e-commerce company in the U.A.E. It has taken the Internet by storm with its unique services and incomparable customer experience.

LetsTango has six core pillars: General Strategy, Advertising, Community Building, Customer Support, Technology and innovation and Development & Expansion.

The company has about fifty employees spread across three offices - Dubai, Sharjah, and Abu Dhabi - whose primary responsibilities are marketing strategy, advertising, and community building activities.

LetsTango offers the best price, fast shipping and ease of shopping experience with various payment methods such as cash on delivery, credit card, debit card etc.

 

Company Name
LetsTango.com
Founded
2013
Owner
Dikran Tchablakian
Area Served
UAE
Industry 
General Ecommerce

 

 

 

7. Sharafdg.com

SharafDG is an eCommerce website in the U.A.E. It has over 12.5 million users and 5 million orders per month.

SharafDG started its journey with a simple idea - to provide shoppers with the best deals from top E-Commerce Companies in U.A.E. that operate in the region.

They have created a shopping platform for consumers looking for high-quality brands, good values and competitive prices.

SharafDG has taken on the challenge of providing the best price comparison service and information on online shopping in the U.A.E very seriously.

They have also expanded their range to include fashion and lifestyle products to offer a large selection of products.

One of the most exciting features of this website is its algorithm to ensure that only quality products are being sold on the site.

The algorithm uses a combination of product reviews, ratings and sales data to help Sharafdg.com optimize the listings so that only high-quality products make it on the website's results page.

 

Company Name
Sharafdg.com
Founded
2005
Owner
Mohammed Sharaf 
Area Served
UAE, Bahrain, Oman & Egypt
Industry 
General Ecommerce

 

 

 

8) Noon.com

Noon.com is a leading online platform in the United Arab Emirates. The Noon website is an online shopping destination that offers various products at affordable prices.

Noon has been recognised as one of the most prominent E-commerce companies in the U.A.E by various leading publications like Forbes, GQ, and Conde Nast Traveller.

Its top 10 lists are well-known and regularly updated, so you can always find a new favourite online store to shop from.

Noon has experienced rapid growth thanks to its commitment to customer service and competitive domestic and international brands pricing. It is one of the leading e-commerce websites in the U.A.E. with over 8 million products and 450,000 deals.

 

Company Name
Noon.com
Founded
2016
Owner
Mohamed Alabbar
Area Served
UAE, KSA, Egypt
Industry 
General Ecommerce

 

 

9. Namshi.com

Namshi.com is a popular Fashion eCommerce website in the U.A.E. It has consistently been in the top 10 eCommerce companies for over five years.

Namshi is an online business well-known for its wide range of products. According to its official website, the company has provided top-quality products to customers from different parts of the world since 2011.

Namshi.com is one of the largest online stores in the U.A.E. and the Middle East with thousands of products and a simple interface. This company has gained success by providing a range of products, free shipping, and competitive prices.

Namshi.com enables users to discover new brands and buy products online with convenience at prices similar to offline stores - which is excellent for people who have time constraints or live in remote locations where no stores are nearby to purchase items from the brand.

 

Company Name
Namshi.com
Founded
2011
Owner
Emaar Malls PJSC
Area Served
More than 75 countries
Industry 
Fashion Ecommerce

 

 

 

10. Apple.com/Next.com

Apple has one of the most visited websites globally, and it is also one of the top UAE E-Commerce companies. Steve Jobs and Steve Wozniak founded Apple on April 1, 1976.

They sold their first computer from a garage, and it wasn't until ten years later that they had their first company store. Apple's first product was a sound-only personal computer which came out in 1977.

Apple is one of the few companies that have managed to stand out from among other top E-Commerce businesses in the UAE, with a user-friendly website design and products available for sale at competitive pricing.

 

Company Name
Next.com/Apple.com
Founded
1979
Owner
Apple INC
Area Served
Worldwide
Industry 
Apple products only

 

 

 

How to Choose the Best eCommerce Company in Dubai, UAE

To make your way through the sea of eCommerce companies in the U.A.E., you’ll need some help. It's essential to consider various factors like cost, user experience and design before deciding on a final site.

1. Pricing and Payment

Most eCommerce companies have payment policies, which can be overwhelming to the buyer. It is essential to know what these terms mean and how they affect the making of a purchase. 

 

  • Some stores offer discounts, while others have a fixed price for each item or every purchase. What is most important is that you don't buy something too expensive.

  • The store offers various payment options, including credit card payments, debit card payments, and PayPal.

  • Most shoppers prefer to use credit cards due to the convenience of having more options with no fees for them.

2. Integrations

If you are planning to open an eCommerce website in the U.A.E., it is essential to look at the various website integrations that come with online marketing.

 

  • Many eCommerce sites have integrations with other platforms such as Facebook and Instagram.

  • It is also essential to know how they integrate each platform and its potential benefits.

  • There are many integration options that an eCommerce website can offer its users. Examples of these are social media exposure, promotional offers, and email marketing.

  • When choosing the correct integration for your business, weighing up the pros and cons of which platform you would like to connect with your site is essential.

Some of the benefits of integrating with some platforms are:

 

  • Increase in user engagement

  • Access to social media audiences

  • Increased traffic

  • Increased ad revenue

3. SEO Friendliness

U.A.E. has a lot of eCommerce platforms with a vast range of products. However, choosing the best eCommerce website is crucial rather than getting lost in a sea of similar websites.

 

  • Search engine optimisation (SEO) is crucial for any eCommerce website. The higher your rank in the search engine ranking, the more effective your marketing campaign will be.

  • The U.A.E. is a popular destination for doing business in the Middle East and North Africa.

  • As an emerging market with vast potential and high-end services, it has captured people's attention across the globe.

  • This makes it one of the top eCommerce websites in the U.A.E. despite being a small country in terms of size.

  • We recommend that you know what factors contribute to the SEO friendliness of any eCommerce website before deciding to choose one that suits your needs.

4. Reviews and Ratings

Reviews and ratings are significant factors in eCommerce. They are the most common way of deciding whether or not you should buy a product.

But there is no standard on how to rate a product. This can lead to unfair reviews, putting the company at risk of losing credibility, customers and revenue.

 

  • For businesses, one of the critical factors that U.A.E. shoppers look at when choosing online stores is reviews and ratings by other consumers.

  • Many influencers would also introduce one or two products on social media, encouraging people to buy them if they like what they see.

  • Reviews are considered a piece of information that helps consumers make confident buying choices and give them an idea about what to expect from your product or service.

5. Security

The first step to selecting an eCommerce website in the U.A.E. is understanding the size and scope of the business, which will help you identify the best platform to suit the needs.

It is recommended that you choose a leading platform that offers multiple payment options and has a decent online reputation.

 

  • The security of your eCommerce website is one of the crucial things you should be considering before integrating an eCommerce platform into your website.

  • Here are two key factors that would help you pick an eCommerce website with the required level of security.

  • Reputation or track record of the website

  • Payment methods and fraud protection services offered by the website

Final Conclusion

With the growing demand for e-Commerce in the U.A.E., several different companies are thriving and flourishing.

The conclusion is that the top E-Commerce companies in the U.A.E. have been on the rise over time due to the quality products and services that they offer to their users.

In addition to providing high-quality products, these companies have provided a better customer experience.

In the future, we will see more companies getting involved in E-Commerce. It's the perfect medium for small businesses and entrepreneurs to reach a broader customer base.

With the influx of online stores, it has become imperative for eCommerce retailers to have their websites.

The advantages of owning a website are manifold: it gives a strong presence in the market, brand recognition, and higher conversion rates.

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