Top 15 D2C Brands in India to Watch Out in 2025

Introduction 

Even a few years ago, it would have sounded unbelievable if someone had said that you could buy anything from the comfort of your home with just a few clicks. Thankfully, the rise of D2C brands in India has turned it into a reality, transforming the traditional way of shopping.

Even the pandemic couldn’t slow down the growth of unicorns and new-age brands like Rage Coffee, Wow Skin Science, and The Souled Store - all of which maintain their popularity. Boats remains a go-to for immediate earphone needs, and Mokobara has been entering the limelight. Traditional eCommerce brands like Nike, Samsung, and PepsiCo are now adopting the D2C model to provide customers with more personalized experiences. 

Now, India’s D2C market stands at $33.1 billion, which is expected to touch $100 billion in the upcoming years. This clearly shows the promising opportunities for budding D2C brands to thrive in the market. We’re continually seeing the emergence of modes of D2C consumption in industries like ayurveda and healthcare, or food products with brands like Licious and Country Delight.

In this article, we have crafted a list of the top D2C brands in India that have proven to be trendsetters in the market, influencing emerging companies with their innovation and success.

But before that, let’s first understand what exactly D2C brands are. 

What Are Direct-to-Consumer (D2C) Brands? 

The term D2C is more about a business model than the brands themselves. In this operational framework, brands sell their products directly to consumers, eliminating the middlemen like wholesalers. Unlike the traditional selling method where brands rely on intermediaries like wholesalers, distributors, marketplaces like Flipkart, and retailers, the D2C model allows companies to directly interact with their end customers. Those brands who adopt this business model are known as D2C brands. 

The traditional business model:

Brands → wholesalers → Retailers → Consumers

The D2C business model:

Brands → consumers

Because of this business approach, D2C brands get more insights into their potential customers’ preferences and behaviors. This personalized ecosystem, in turn, helps them cater to their shoppers in the best possible way. 

Top 25+ Direct To Consumer (D2C) brands in India [2025]

There are a wide range of D2C ecommerce platforms that are in operation today. A few promTo help you better understand the list, we have categorized it into different sections, including Clothing, Home Decor, Accessories, Health & Wellness, and Beauty & Cosmetics. Let’s start! 

Clothing D2C Brands:

Apparel industry dominates India’s D2C market. According to a recent study by Statista, the D2C fashion market is going to reach $14 billion by 2027. Here is a roundup of the leading apparel brands that are entering the D2C market. 

1. Bombay Shirt Company

Based in Mumbai, Bombay Shirt Company is India’s first custom shirt company.

With time, it has expanded its product line into a host of categories such as readymade shirts, jeans, pants, Chinos, and blazers. As of now, they have inaugurated over 20 brick-and-mortar stores within India, including Mumbai, Delhi NCR, and Bangalore. 

In February 2024, this company raised inr 54 crore in a Series B fund led by Singularity Ventures. 

2. Bewakoof.com

Especially to serve millennials and Gen Z with fun and quirky outfits, Bewakoof.com came into the market. Bewakoof was founded in Bangalore by Prabhkiran Singh and Siddarth Munot.

While Men’s and Women’s fashion garments are its main product line, Bewakoof has also launched its own sneakers, rubber sliders,  funky phone covers, bags, backpacks, and more. In the latest financial year, Bewakoof.com’s annual recurring revenue stands at Rs. 229 cr. 

Because of the affordable price range, this D2C company has gained immense popularity in PAN India and collaborated with brands like Disney, Marvel, and DC. 

3. SNITCH

SNITCH, a Men’s fashion brand, was founded in 2018 by Siddarth Dungarwal. Snitch’s main motto is to disrupt the traditional, often stale men’s wear market and revolutionize it with clothing that balances both style and affordability. 

This Bangalore-based fashion brand’s current valuation stands at Rs. 900 cr. SNITCH sells a variety of clothing & accessories, including Shirts, pants, t-shirts, sweatshirts, co-ords, perfumes, bags, and belts. 

4. Redwolf

Redwolf was founded in 2011 in Mumbai by three engineer-turned-entrepreneurs friends — Ameya Thakur, Rahul Jaisheel, and Vivek Malhotra. During the initial phase, Redwolf used to sell clothing merchandise for movies and TV shows. Later on, it expanded its offering into pop culture-inspired apparel & accessories, badges, posters, laptop screens, and so on. 

While growing just as a “t-shirt” company was challenging for them, they have aced the game by adopting different excellent strategies like adopting a “.in” domain name to establish a stronger connection with Indian shoppers. 

5. DaMENSCH

The name, DaMENSCH, is a creative blend of English and German words that means “the man”. As the name suggests, DaMENSCH is a Men’s fashion brand that sells a wide range of products, including innerwear, loungewear, tank tops, and sweatshirts.

In the last financial year, DaMENSCH’s revenue stood at Rs. 77.57 cr. Since this company brings a unique combination of durability and style to its products, it has stood out as one of the leading apparel brands available on the market. 

6. Bombay Trooper

Bombay Trooper is a leading name among travel enthusiasts. Founded in 2013, it sells travel-inspired products like t-shirts, backpacks, pants, etc. Bombay Trooper’s merchandise is well-known for its sustainability and unique designs. 

The annual revenue of this Bombay-based company stands at around Rs. 63 million.

Home Decor D2C Brands:

If you’re looking to grow in this D2C market, home decor is another segment you can tap into — and for good reasons. A recent study shows that India’s home decor market segment is valued at $1.95 bn in 2024. Here are a few home decor brands that are at the top of this segment. 

7. Chumbak

Chumbak is a Bangalore-based lifestyle brand that was founded in 2010 by Vivek and Shubhra. Its main aim is to create a brand that captures the vibrant essence of India. In the initial stages, Chumbak started with some quirky souvenirs. Gradually, it has expanded its product lines into home decor, bags and travel, accessories, and more.

Chumbak’s design mainly features illustrations, bold colors, and complex patterns that make it stand out among other home decor brands available in the market. In fact, India’s local artisans design and handcraft its products.

8. Pepperfry

Founded by Ambareesh Murty and Ashish Shah, Pepperfry is an eCommerce brand for furniture and home decor. It’s headquartered in Mumbai, and as of now, it has over 200 studios all over India. This brand is known for its widespread social media presence.

Pepperfry has made its name in this market by adopting multiple unique strategies. These include going for an omnichannel business model, launching a Big-box supply chain (Known as Pepcart), implementing unique product design, etc. Its product line features a range of products, including lamps & lighting, mattresses, kitchen & dining, and more. 

9. Sage Living

Based in Hyderabad, Sage Living is a furniture and home decor company that sells luxury lifestyle products to Indian customers. Though its products feature minimal and aesthetic designs, it shines in the market with its unique designs that combine both global styles and Indian craftsmanship. Under Sage Living’s product category, you’ll find different types of items including furniture, lighting, mirrors, and more. 

10. Alicia Souza

The brand Alicia Souza is the brainchild of an illustrator, Alicia Souza, who is also referred to as a “happiness illustrator”. She was born and brought up in the Middle East and now lives in Bangalore. She portrays everyday moments, relatable experiences, and her pet Charlie through her illustrations, and these creatives are printed on home decor items like canvas wall art, photo frames, mugs, scented candles, wall art, posters, and so on. 

11. Baaya Design

Baaya Design is a luxurious interior design studio and is headquartered in Mumbai. It mainly focuses on creating a unique blend of traditional Indian craftsmanship with contemporary designs and celebrates this in every product manufactured by them. In every piece, you’ll find unique designs and techniques like Gond painting, Dhokra Metalwork, and Pattachitra that attract mass Indian customers. Baaya Design comes up with a variety of product collections that include accessories, art, artifacts, furniture, and so on.

12. Wooden Street

Headquartered in Jaipur, Rajasthan, Wooden Street ventured into the market in 2015. It has leaned into a niche market by focusing exclusively on selling solid wooden home decor items and furniture. As of now, it has established over 100+ stores across the country. Beyond wooden items, it also sells different types of lamps and lighting, mattresses, kitchen furniture, and more. The best part about Wooden Street is that it offers customers customization options, so they can purchase items that suit their own tastes and styles. 

Accessories D2C Brands:

Another profitable D2C niche that accounts for the success of India’s direct-to-consumer market is accessories. The latest study forecasts that the market revenue of this industry stands at US$107.10 Bn. With that, let’s look at some of the trending brands that are leading this segment. 

13. DailyObjects

DailyObjects is a Gurugram-based lifestyle accessories brand. Its main focus is on offering longevity, sturdiness, and superior quality products while maintaining its aesthetic appeal. DailyObjects has a broad array of product collections such as tech accessories, bags, wallets, charging solutions, and more. This brand collaborates with 1000+ artisans to design and craft its products. 

14. Neeman’s

Neeman’s is widely recognized all over India for its comfortable, durable, and eco-friendly shoes. In fact, it’s India’s first brand to introduce sustainable shoes in the market. All the materials used to manufacture Neeman’s shoes are natural and recycled materials, including Marino wool, organic cotton, and recycled rubber. It has products both for men and women, making it a versatile footwear brand catering to a broad range of customers. 

15. Noise

Noise first launched its operations in 2014 in Gurugram just as a “mobile cover-selling” company. Gradually, it took the shift to become a one-stop shop for every type of mobile accessories and wearables — from speakers, and headphones to smartwatches. Noise is aiming to become the next big smart wearables company and cater to the growing demands of young and tech-savvy Indian consumers. 

16. CaratLane

If you are fond of modern jewelry, you must have heard the name of CaratLane. It’s a Chennai-based D2C company that sells contemporary and stylish jewelry to customers. Starting from engagement rings, statement earrings, and necklaces to couple bands and kids' jewelry, its collection comprises pretty much everything. While there are tens of thousands of jewelry companies available, CaratLane has gained significant traction because of its partnership with Tanishq and making diamonds accessible to everybody. 

17. Indigifts

Indigifts is a Shark Tank-featured gifting company that was founded in 2017 in Jaipur. This D2C brand has gained popularity by offering customized gifts on various occasions, including birthdays, anniversaries, festivals, and corporate events. It also offers personalization features that suit every recipient’s taste and style.  Indigifts’ products have been purchased by some of the prominent and respected families in India including the Bacchans, Birlas, and Mahindras. 

18. BlueStone.com

BlueStone, an online jewelry brand, was founded in Bangalore in 2011 by Gaurav Singh Kushwaha. Though its product range and quality are almost like other jewelry brands available in the market, it has snatched the spotlight by offering a try-at-home service. Customers can try BlueStone’s jewelry at home without any obligation to buy. This further creates a sense of authenticity among customers and makes them loyal to the brand. 

Health and Wellness D2C Brands:

Imarc’s study reveals that India’s health & wellness market is projected to grow at a compound annual growth rate of 5% between 2024-2032. This means the health & wellness market is a lucrative industry you can tap into. Here are the top 6 brands that you can take inspiration from:

19. Lenskart.com

Lenskart is an Indian multinational eyewear company that is headquartered in Gurugram. Gradually, it became profitable and acquired stakes in Owndays — a Japanese eyewear company. Bollywood celebrity Katrina Kaif and influencer Bhuvan Bam are Lenskart's brand ambassadors. Lenkart has over 5000 styles of eyewear. This company even has its own in-house robotic lens manufacturing mechanism to ensure precision and quality in every piece they produce. 

20. Cultsport

For fitness and sports enthusiasts, Cultsport is a one-stop solution. It provides a range of products and services, including sportswear, running shoes, smart watches, supplements, gym equipment, etc. Cultsport is a brand by Curefit that was founded in Bangalore in 2019.  

21. Wakefit

Wakefit’s main goal is to help its customers with a proper sleeping schedule, and thus it sells different sleep products like mattresses, pillows, bed sheets, chair cushions, neck pillows, and more. At the same time, it also helps customers track their sleeping cycle and offer expert advice to improve it. Though Wakefit caters to a micro-niche audience, this Bangalore-based company got special traction because of its unique offerings and vision. 

22. Sleepyhead

To make comfort accessible for everyone, Sleepyhead was born. It entered the market in 2017 and is based in Bangalore. Sleephead’s product category comprises of different types mattresses, sofas, and beds. It has adopted various unique strategies to stand out in the market and outshine its competitors. These include the “bed-in-a-box” concept and the 100-night free trial. 

23. Cosmix

Cosmix, a Bangalore-based health & wellness company focused on personal care products, was founded in 2019 by Soorya Jagadish and Vibha Harish. It sells plant-based protein supplements for healthy skin, internal health, and hair. All the ingredients used in Cosmix’s products are 100% natural and are directly sourced from farm partners. In fact, its products are also endorsed by GMP, HACCP, USFDA, and FASSAI. 

24. Boldfit

Boldfit offers affordable and high-quality products for gym rats and fitness enthusiasts. This Bangalore-based company sells different types of products including fitness accessories, health supplements, protein supplements, energy drinks, yoga mats, athleisure wear, etc. Sure, there are thousands of health & wellness brands that provide the same offerings as Boldfit’s. 

However, its commitment to offering premium products along with collaborations with experts and nutritionists gives it a slight edge over them. 

Beauty and cosmetics D2C Brands:

Considering the rapid growth of the beauty & cosmetics industry, there’s no doubt in the fact that it’s another profitable niche you can try your hand at. Research reports also found the same. Horizon’s study found that the global cosmetics market is going to reach $295, 950.2 million by 2030. Take a quick look at the top beauty & cosmetics D2C brands that are killing it in the market. 

25. Bombay Shaving Company

Especially to meet men’s grooming and skincare needs, Bombay Shaving Company was launched by Shantanu Deshpande. It has made a special place in the market by adopting multiple user-focused marketing strategies. It blended unique storytelling in every campaign to attract customers’ eyeballs and create a long-lasting impression among them. Apart from Men’s grooming products like trimmers, razors, and fragrances, this Delhi-based startup also provides hair care products for men. 

26. Mamaearth

Mamaearth is a Gurgaon-based cosmetics company founded by Ghazal Alagh and Varun Alagh. Initially, it started its operations by selling natural and toxin-free skincare products. Later, it expanded its offerings into natural makeup products as well. In the beginning, Mamaearth collaborated with every type of micro and macro influencers, which, in turn, improved their WOM (Word-of-Mouth) marketing and made them popular in India. 

27. Plum Goodness

Headquartered in Mumbai, Plum Goodness is an Indian beauty & skincare brand. It’s well known for offering natural, cruelty-free, and vegan products. Plum Goodness’ excellent product ranges like 3% zinc Complex Face Serum, Vanilla Vibes Body oil, and Green tea ranges made it a trusted name among youth. 

28. Sugar Cosmetics

Back then, anyone seeking high-quality makeup products had to go for brands like MAC and Charlotte Tilbury which were insanely expensive for most Indian consumers. Sugar Cosmetics has filled this gap by offering premium cosmetics items on a more affordable budget. This smart approach has portrayed this Mumbai-based cosmetics company as a go-to brand and expanded its reach all over the nation. 

29. The Man Company

The Man Company has set a new standard by catering to the often-overlooked men’s grooming segment that was limited to only deodorants and creams. It’s headquartered in Gurgaon and was founded in 2015 by Bhisham Bhateja, Hitesh Dhingra, and Parvesh Kumar. It offers a range of products for Men’s grooming, including face scrub, face serum, beard oil, lip balm, and more. 

30. Just Herbs

Headquartered in Punjab, the herbal beauty company, Just Herbs began its journey in 2000. Its main aim was to fulfill beauty needs with 100% organic and natural products. Over the years, it has kept its commitments and gained traction as one of the leading, eco-friendly brands in India. You’ll find a wide array of product categories under its collections, including Just Herbs makeup kits, perfumes, face packs, eye gel, and so on. 

How to Regulate Shipping Costs for D2C Brands in 2025

If customers were to buy from a brick-and-mortar store, they would have the flexibility to take their purchase home the right way. That’s not always the case with online shopping, even in the cases where D2C startups and companies display their products on marketplaces like Amazon or Nykaa for beauty brands. After hitting the “BUY” button and completing the purchases, they eagerly wait for their products to arrive. 

In fact, their demands and expectations are growing day by day. Shoppers now want “Next-day delivery”, “2-day delivery”, “same-day delivery”, and even “2-hour delivery”. At this point, brands are facing dual challenges — they’re trying to fulfill customers’ needs while controlling shipping costs. 

However, there are a few ways that you can adopt to manage delivery expenses while fulfilling consumers’ shipping expectations. These include: 

How Clickpost Can Help D2C Brands Manage their Shipping Mechanism

When you’re just starting out, a single carrier company might fulfill your shipping needs. You can single-handedly manage both the logistics and customers’ post-purchase experience. But when your brand grows, it becomes more complex. Exactly here, shipping software like ClickPost takes the spotlight. 

ClickPost is an AI and data-first intelligence logistics platform that aims to be the future’s commerce operating system. It has helped brands like Sugar, Lenskart, and Wow manage their delivery journey, so they can provide top-notch customer experience to shoppers. ClickPost has a track record of reducing WISMO queries by 80% and converting returns into exchanges by 33%.

Conclusion

Considering the exposure we have today, launching a D2C brand in India is as easy as pie. But running them successfully in this competitive environment is the hardest part of all. But it’s not impossible. All you have to do is build a solid business plan and marketing strategy. Try to evaluate the pain points your customers are facing, listen to their preferences, and then customize your brand as per their needs. Also, keep a solid shipping strategy in place to ensure customers get the products on time without any issues.

With this, our list of the top 25+ D2C brands ends. Hope it has given you some ideas & insights that will help you thrive in this sector. Good Luck!