Everything About ShipStation Branded Tracking Page

1) What is ShipStation Tracking Software?

ShipStation tracking is an extension of the shipping and order management solutions provided by the ShipStation software.

The software extends its help to ecommerce companies to assist them in managing their shipments, providing faster deliveries, issuing estimated delivery times and other logistics solutions. The tracking functionality lets ecommerce businesses make timely deliveries and increase customer satisfaction.

2) Overview of ShipStation Branded Tracking Page

The ShipStation Branded Tracking Page transforms the way customers see your business. A branded tracking page is a first-rate logistics solution that lets your target audience aka the customer track their orders from your brand’s unique tracking page.

Having a branded tracking page for your online store can increase brand loyalty among customers and give them a richer sales experience. A thoughtful post-purchase service can go a long way in engaging customers and bringing in revenue.

3) What is the ShipStation Branded Tracking Page?

The ShipStation Branded Tracking Page provides online companies with an excellent way to give their customers an exclusive post-purchase brand experience.

Once an ecommerce store enables the ShipStation branded tracking page for their website, customers will be able to view and track their orders from the branded tracking page.

A branded tracking page is a unique shipping solution because it lets ecommerce companies create a tracking page with their own logo, store URL, colours and several other personalisations. In short, with the ShipStation Branded, Tracking page ecommerce stores have full control over the look and feel of the tracking page. 

4) How Does the ShipStation Tracking Page Work?

The ShipStation Branded Tracking Page works by bringing order information from various selling channels, e-marketplaces and carriers to a single unified platform. It also lets you toggle between multiple stores and access shipment status and delivery information from one place.

After enabling the branded tracking page, every time a customer opens their tracking link they will be redirected to your brand’s page. This is a great way of increasing reach and traffic. Using the branded tracking page by ShipStation can positively impact the entire functioning of your ecommerce store.

5) How To Enable The ShipStation Branded Tracking Page?

You can enable the ShipStation Branded Tracking page in a few quick steps. The best part is, it does not require any specific coding or web developing knowledge.

Step 1 - Go to the Account settings or the “Wheel” icon.

Step 2 - Under the “Selling Channels” tab select “Store Setup”. This will open the list of stores your business is already integrated with.

Step 3 - Click the ellipsis button next to the store you want to add the branded tracking page to.

Step 4 - Now select the “Tracking Page” tab. This will show you 2 options - Branded Tracking Page and Carrier Tracking Page. Enable the Branded Tracking page from the options.

Step 5 - Save your selection. You will need to repeat this process if you want to add branded tracking pages to the rest of your stores.

6) How To Customise The Branded Tracking Page for ShipStation?

The beauty of branded tracking is that it can be tailor-made to fit your brand image and style. ShipStation’s branded tracking page allows e-commerce stores easy customisations. Here’s how to do it.

Step 1 - Click on the “Settings” menu and select “Selling Channels”.

Step 2- Click on “Store Setup”. This will give you the list of all the marketplaces you tie up with.

Step 3 - Select the store you want to customise by clicking on the ellipsis.

Step 4 - Now select “Branding” from the given tabs.

Step 5 - Scroll down and check the “Override Default Branded Customer Pages settings” box. This will give you full reign over the look and feel of your branded tracking page. You can now personalise it with your logo, theme, colour, graphics and social media links.

7) What are the Key Benefits of ShipStation Shipping Software W.R.T. Brand Specific Tracking Page?

There are several notable benefits of using the ShipSation Branded Tracking Page. Although the ShipStation software offers integration with both branded and carrier tracking pages, choosing the former can be a key differentiating factor between you and your competitors. Let’s dive into all the features that ShipStation provides with its branded tracking page and how it can help you better your business productivity.

7.1) Shipment Visibility and Tracking

The branded tracking page by ShipStation makes it easy to view and monitor your orders. Order visibility is a must for ecommerce businesses. Giving customers the ability to track the status of their orders is of utmost importance. A branded tracking page allows both internal and external tracking.

7.2) Real-time Shipment Status Updates

Most tracking pages worth their salt offer some kind of notification system for ecommerce businesses. However, those tracking links and numbers can only be accessed on the carrier platform. By using the ShipStation branded tracking page companies can send branded email updates for orders.

7.3) Customer Retention and Engagement

The post-purchase experience of a customer affects their future buying behaviour. By providing an extraordinary after-sales customer experience you gain repeat customers.

Customer retention is key to a successful business because you don’t have to keep spending money on getting new customers to your store. With the option of adding social media links to the branded tracking page, you can engage customers even more with attractive product photos.

7.4) Cross-selling and Repurchasing with Targeted Ads

The option to add featured images and ads is yet another feature that makes the ShipStation branded tracking page such a good choice. When a customer lands on your branded tracking page, they will be able to see targeted ads from your store’s inventory. This is an amazing opportunity to retarget these customers back to the sales funnel.

7.5) Brand Building and Personalisation

This is perhaps the most sought after feature of the ShipStation branded tracking page. This is a unique opportunity for a brand to shine and set itself apart from other ecommerce brands.

How you build the branded tracking page, what features you add and how you try to engage your customers will affect your customer base.

7.6) Enhanced Data Operations

ShipStation’s branded tracking page offers an in-depth analysis of shipping performance. With its help ecommerce businesses can track carrier performance, shipping delays etc. Such information can be used to sort out specific problems in the forward logistics chain.

8) FAQs

8.1) Which Carriers Does The ShipStation Branded Tracking Page Support?

ShipStation currently supports 15 carriers including the famous ones FedEx, UPS, USPS, DHL Express, FirstMile, OnTrac, etc.

8.2) Can you use the ShipStation branded tracking page to send SMS notifications to customers?

Shipstation’s branded tracking page allows eCommerce businesses to send SMS updates only to customers living in the US (United States).

8.3) Can I integrate the ShipStation branded tracking page with an unsupported carrier?

No. If you use an unsupported carrier, the tracking link will direct customers to the carrier’s tracking page instead of your branded tracking page.

8.4) Can I use ShipStation’s branded tracking page with Amazon or eBay?

No. In order to use ShipStation’s branded tracking page, you need to enable order confirmation emails from ShipStation. Since marketplaces like Amazon, eBay do not allow that, you can't use the ShipStation branded tracking with such selling channels.