How HOPSCOTCH Boosted PDP Conversion Rate by 5% With ClickPost

The Hunt for Accuracy

In a complicated logistical landscape like India, brands often find themselves in a tricky situation trying to figure out the right EDD to display to their customers. You calculate a few extra days to be in a safe spot, or you undercut your shipping time to gain a few customers - either choice can have you sitting pretty in an equally hot boiling pot.

As an experienced brand and domain leader, Hopscotch opted to play it safe by displaying a flat EDD period.

However, as a result of their Estimated Delivery Date (EDD) buffer, they soon began to encounter multiple hurdles in their day-to-day operations and witnessed a slowing down of business growth.

They realized the inaccuracies in their delivery predictions resulted in abandoned carts and customer anxiety. The lack of an intelligent EDD module was contributing to a decrease in sales and a tremendous spike in customer queries.

The need of the Hour

Hopscotch needed a flexible, robust system for their online platform that

1) Captured dynamic carrier information

2) Selected the best carrier based on business objectives (lowest SLA breach, price) and calculated the chosen carrier’s EDD for display

3) Displayed an accurate EDD using advanced data science model against customer’s pincode, warehouse and the carrier

A Customized Approach to Smart EDDs

Teaming up with Hopscotch to help them overcome these challenges, ClickPost devised a custom-tailored solution focusing on real-time capture of carrier data, the selection of carriers based on pre-configured business goals, and precise, accurate EDD calculated as per every customer's location and chosen carrier.

The proof of the pudding…

..lies in remarkable metrics - a stupendous 5% surge in conversions on product detail pages (PDP), an outstanding 91.1% accuracy rate in EDD estimations, and an impressive 74% of deliveries being fulfilled on or before the estimated date.

Hopscotch X ClickPost, it's all about exceeding customer expectations and refining logistics!