Dynamic Estimated Delivery Date (EDD) for Higher Conversions

Estimated delivery dates are crucial for customer retention because they have a huge impact on customer satisfaction. EDDs help customers get a realistic estimate of when they might get their orders. It is especially useful when the order is a gift and must be delivered on time. Other than that, a lack of accurate EDD often leads to increased returns and failed deliveries resulting in losses for the ecommerce company.

Estimated delivery dates help businesses create realistic customer expectations which means customers don’t reach out to support teams asking ‘Where is my Order?’ (WISMO). It reduces the pressure on customer support executives. Moreover, EDDs significantly reduce return and RTO% because customers eagerly wait for their orders. They are also more likely to stay back at their residence to pick up the order which results in fewer failed deliveries. In all, providing accurate EDD helps businesses grow and succeed.