MessageBird API Integration

About MessageBird

MessageBird, recently renamed, Bird, is an all-inclusive communication platform that helps brands reach their customers wherever they are. It started in 2011 in Amsterdam, Netherlands, with the single-minded pursuit of simplifying communication between businesses and customers. They are currently available in 195 countries with a direct presence in 8 of them, the Netherlands, the US, Australia, Germany, Ireland, China, Singapore, and the UK. 

Each of Bird’s 5 products improves a specific aspect of the many ways in which brands connect with their customers - email, SMS, WhatsApp, calls, and transactions. It is notable for massively bringing down collective costs of communication across channels and thereby improving net revenue.

Its first product, email marketing, helps ecommerce companies increase open rates, boost ROI, and create campaigns targeted to a specific demographic. It assigns exclusive IP addresses for each business to ensure emails get delivered on time. Brands can choose from Bird’s vast collection of templates or create their own for better brand engagement. The types of email templates available are - welcome or subscription, back in stock, abandoned cart, sales/discount alerts, product recommendations, etc. Bird also shares detailed insights on delivery times, engagement metrics, and more.

In SMS marketing, Bird’s main focus is to create brand loyalty through personalized messages. Signup forms for SMS can be embedded into any website or storefront. Merchants can use their list of contacts to automatically send bulk messages to everyone at once. They can also recover abandoned carts, increase footfall by sharing the latest collections, and confirm orders with these SMS. Forms and SMS content can be fully customized, including the addition of local languages.

Bird’s WhatsApp marketing feature is largely similar to SMS marketing except for a few additions. Like SMS marketing, businesses can use their contact list to send customized notifications to customers at any point in their journey. They can also add QR codes to their websites that immediately open a WhatsApp chat window for the buyer. Sellers can even use chatbots for round-the-clock assistance and two-way communication. All order-related updates can be conveyed automatically through WhatsApp messages.