About Elasticrun
Meet ElasticRun, a B2B distribution platform for rural India that extend the reach of ecommerce brands. As pioneers in this area, they tackle a unique set of challenges presented by rural markets. They operate differently from the traditional distribution networks that have been the norm in this $600 billion market till now.
ElasticRun uses technology to build a bridge between businesses and the bulk of India’s population. They connect FMCG, grocery, pharma, and ecommerce brands to the rural market through their network of facilities. This intertwined system consists of 10 million stores. Through this, they also enable finance companies to reach rural customers.
ElasticRun works by consolidating merchants on its platform. It operates in over 80,000 villages across 26 states. By availing of the warehousing services, each merchants ensures their products will be distributed all across the network. This is a form of AI-supported supply aggregation.
Demand aggregation is predicted with the help of ML. Other advanced data solutions are utilized to ensure this deep rural delivery web is efficiently operational. Though ElasticRun uses aggregation to manage administration, each brand is given their own independent line of distribution.
Another major benefit of India’s only rural-distribution logistics partner is that it collects data for advertising purposes. Consumer preference information is stored and analyzed to create a customized marketing campaign.
The rural market was outside the purview of eCommerce brands due to its geographical spread which drove up logistics costs. However, the sheer volume of consumers present in this market made it one worth exploring. Now, ElasticRun has successfully made it serviceable. Integration with ElasticRun with ClickPost’s carrier tracking API can provide you access to this untapped audience.
