Why Delivery Notifications Matter: Unlock 4 Key Benefits for Your Business

Introduction

Impatience is a common customer expression while waiting for an order. When the delivery takes longer, it creates anxiety and hampers the buyer's trust. Due to irregular communication and untimely updates, brands lose customers and fail to maintain a good reputation. 

To avoid this situation and keep existing customers, brands send timely delivery notifications and inform them at every milestone. Delivery notifications are the very fabric of communication in logistics and shipping management. Here is what we need to know about these alerts. Let's get started!

Why Do Delivery Notifications Matter?

Delivery notifications play a vital role in shipping management. They keep customers informed and allow brands to gauge the courier company's communication capabilities. These notifications are sent to customers at every stage of the order journey via SMS and email. Dispatchers can also see the same information and convey specific information.

1. The Evolution of Delivery Notifications

The process of sending delivery information has significantly changed over the years. Manual methods of calling customers individually in the early days have shifted to automated time-bound alerts. For example, brands now send WhatsApp notifications, SMS alerts, and email notifications at various intervals and reduce WISMO queries.

2. Early Notification Systems

Early notification systems were used to share package-related information by calling customers and arranging a suitable time for delivery. They had limited tracking or no tracking of the parcel without knowing the exact timing. Took time, cost brands more, and was mostly inaccurate. Meaning, that sometimes customers would receive no calls and there were no estimated delivery dates to expect the order. 

It created confusion and longer wait times causing distrust among audiences. Early notification systems lacked real-time tracking and diverse channels to convey the information.

3. Real-time tracking Updates

Sending real-time delivery info to customers is crucial for brands. It allows them to leave no room for customer complaints and increase customer satisfaction. Businesses use RFID tags, mobile apps, cloud-based platforms, mobile apps, web portals, and barcodes to notify shoppers.

Real-time shipment tracking can also help optimize labor resources, transportation, and inventory. You can control your fulfillment process and respond swiftly to customer requirements. Plus, it takes only a bit of training to train the staff to learn real-time tracking software.

4. Fulfilling Modern Expectations

After placing an online order, customers expect only transparency in the order tracking process. With quick commerce taking over the world, most buyers have become more impatient and expect quicker deliveries. Brands are fulfilling these expectations by embracing more customer-centric and proactive approaches to communication.

They can send real-time updates specifying - order shipped, out for delivery and order delivered milestones. In case of delays, they can set fresh time frames and offer real-time ETAs. Plus, enterprises can follow up with customers after the order is delivered to ask about the delivery experience.

What are the Benefits of Delivery Notifications?

There are numerous benefits of delivery notifications. The first-hand communication from brands ensures that recipients are always valued by the business. Here are a few other advantages of order updates in logistics - 

1. Smoother Communication

Communication is much smoother and in sync when it is automated. Sending time-to-time updates can lower customer calls and reduce “Where is my order?” queries. Engaging with buyers throughout the delivery process boosts transparency and saves labor-intensive time behind individual interactions. Brands use capable delivery management software to offer smoother communication to several customers about multiple orders.

2. Successful Shipping Ops

Delivery notifications can level up shipping operations. They can increase operational efficiency by streamlining various stages of the delivery process. By offering visibility, it can allow brands to speculate order management and analyze workflows. This can maximize the success rates of shipments and reduce errors. 

3. Reduce Anxiety

Anxiety is a common expression from the customer’s end. They get curious, frustrated, and anxious when they do not receive frequent delivery notifications. It can ruin their mood and lessen their enthusiasm to order from the brand again. Delivery notifications play a huge role in cutting the stress out and making customers feel confident about the delivery. Logistics software keeps customers in the loop through automated real-time tracking updates at every delivery milestone.

4. Increased Customer Satisfaction and Loyalty

Merchants aim to offer the ultimate customer satisfaction to buyers and seek their unwavering loyalty. They achieve this by sending delivery alerts and keeping them informed at every stage once the order is out for delivery. Automated messaging creates a positive impact on new and existing customers as they gain confidence in business operations.

Offer a Transparent Delivery Experience with ClickPost Automation

ClickPost is an AI-first logistics management solutions provider that simplifies shipping and delivery operations. Its automated offerings help medium and large-scale businesses achieve operational efficiency in distribution and fulfillment journeys. ClickPost offers real-time visibility, multi-carrier tracking, label generation, carrier allocation based on rules and performance, and a unified dashboard to monitor all shipping activities.

You can also use ClickPost’s Returns Pro and Returns Plus platforms to manage your returns and exchanges seamlessly. To gain more understanding about ClickPost and its offerings, you can visit their website or book a demo.

Final Word

Gaining customer trust is the utmost priority for businesses of all sizes. Brands establish their presence online and grow the venture by fulfilling customer needs. They send timely delivery notifications to streamline communication and increase customer satisfaction. Transparency is key to building long-term relationships, leading to the overall success and growth of an e-commerce business.