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Are you an aspiring eCommerce entrepreneur researching the best Shopify stores in the United States? If yes, then you have come to the right place. In this article, we’ll divulge the secrets of the top-performing Shopify stores in the U.S. and how Shopify helps them grow.
The Makings of a Premier Shopify Store
Shopify is home to over 4.12 million websites the world over, with 3.9 million websites solely based in the United States (USA). This eCommerce store-building platform operates in 175 countries. Shopify’s easy-to-use but robust tech stack enables every aspiring online store and traditional brick-and-mortar player to step up their eCommerce game.
Using the platform, entrepreneurs can customize their online store, manage their inventory and orders, and plan their shipping strategy. Owing to its multifarious features, Shopify lays the groundwork for premier online stores like All Birds, Gymshark, and Stitch Fix. Shopify stores in the U.S. get access to its premium repository of themes, plug-ins, SEO functionalities, and POS systems to grow in scale.
Top 50 Shopify Stores in the U.S.
Here are some of the best Shopify stores in the United States (USA):
1) Allbirds
Launched in 2016, Allbirds is a famed Shopify brand in the fashion and apparel segment best known for its sustainable merino wool sneakers. From its founding, Allbirds has catered to over 4 million customers in the U.S. and, by 2018, earned an impressive revenue of $100 million USD. In 2022, Allbird's net revenue amounted to $297.8 million USD.
The brand’s streak of success owes much to its simplistic, durable, and comfortable shoes made from natural fibers and recycled materials. However, what powered the brand to launch a vertical retail integration, single-handedly controlling everything from design to sale, is Shopify.
Allbirds has used Shopify’s point of sale (POS) software to create a truly omnichannel business model driving customer conversion. Currently, it uses 18 POS systems for synced inventory management on its website and retail outlets. This has allowed the brand to offer its customers the ‘buy in-store and ship to customer’ delivery service.
2) Stitch Fix
Stitch Fix has become the poster child of personal styling, blending personalized fashion with online shopping convenience. The brand has grown exponentially since its launch in 2015, garnering a net revenue of $ 2.1 billion USD in 2022. Stitch Fix combines the ingenuity of stylists with data-driven algorithms to bring the best “Fix” to its 4.2 active shoppers.
Stitch Fix offers both subscriptions and one-time purchases. It mails 5 customized apparel items from over 1000 brands and its white-labeled clothing lines to customers. Stitch Fix harnesses the power of Shopify tech stack to create a high-functioning website offering differentiated user experiences.
The brand’s success mantra is transforming styling an ‘in-person experience’ into easy-to-mail boxes of customized clothes. These are chosen by both professionals and ML-driven data algorithms for predicting trends and customer preferences. Its use-centric website and convenience-driven services have made it popular amongst GenZ and millennial buyers.
3) KITH
This Shopify store exemplifies the perfect marriage between streetwear and luxury fashion. What started as a shoe store into a renowned brand with a net revenue of $152.1 million in 2022. Founded by Ronnie Fieg, KITH first made an indelible mark in the footwear industry with its premium men’s sneakers. It is located in the United States (USA).
Today, KITH has expanded as a powerful streetwear label for men, women, and children. Its collections have appeared in famed fashion events like the New York Fashion Week, earning the attention of celebrities like Jay Z. KITH’s in-vogue menswear and womenswear are further bolstered with collaborations with other premium labels like Off-White and Nike.
4) Glossier
Glossier is a prime example of how Shopify leads its brand to success with high-end business operations and customer-centric UI. As a leading D2C beauty brand in the United States of America, it serves 5 million global customers. Its main attraction is creating makeup and skincare products that suit the multifarious complexions and skin textures worldwide.
Most of its customers are between the ages of 18 and 34. It has 2.7 million followers on Instagram, making it an impressionable brand for youths and working female professionals. With thoughtful marketing featuring people instead of models, Glossier has branded itself as celebrating the freedom and individuality of its consumers. And this has paid off well since 70% of its sales are generated via peer-to-peer referrals.
5) Manscaped US
Manscaped’s brand mission is to simply elevate men’s health and hygiene with its premium range of grooming tools and accessories. Manscaped fits a crucial gap in the market for men’s ‘below the waist’ grooming.
It is spread across 30 countries, offering men both products and lifestyle education to maintain their health. Manscaped’s popularity with its consumers can be gauged from the fact it earned $125.9 million USD in 2022 with its sought-after head-to-toe grooming kits.
Furthermore, it has solidified its appeal with free gifts, discounts, and free shipping. Its minimalist website design with high-quality visuals, fast checkout, and crisp product descriptions are added factors boosting customer conversions.
6) Beardbrand
Launched in 2012 by Eric Bandholz, Beardbrand is a supreme example of an online company thriving in a niche market in the USA. In this case, it’s the facial beard and hair grooming segment. Beardbrand has given American men the freedom to skip a shave and confidently keep their beard. Its revenue growth in 2022 was $22 million USD.
The brand has positioned itself as a lifestyle creator and educator for men and their grooming needs. For this, it has built a solid community of ‘Urban Beardsmen’, constituting 1.6 million YouTube subscribers and 7000+ email followers. Bandholz shares tons of wisdom effectively using frequently asked questions and search queries to promote marketing.
7) Love Good Fats
Love Good Fats is a food startup that raised attention for bringing healthy fats into our lives. Controlling fats and carbohydrates in our diet is a constant struggle that many people solve by completely shunning them. But Love Good Fats’ founder Suzie Yorke brings the idea that fats can be good with chosen ingredients like nuts, coconut oil, and butter.
The company’s focus is on creating nutty truffle-like bars that are packed with proteins and low sugar and are keto-certified. And this formula has paid off the U.S.A. based brand that generated $100 million in revenue last year. The company’s route to success was paved by excellent customer insights and an even better messaging strategy.
They provide a colorful website that highlights the products in high-definition images and discounted offers for first-time purchasers. More than that, this Shopify store has embarked on a retail journey making its chocolatey bars available in 450 Whole Foods stores in the United States.
8) Stumptown Coffee Roasters
Since its launch in 1999, Stumptown Coffee Roasters has been the pride of Portland. As a roastery and cafe, Stumptown Coffee Roasters moved into the online presence, with Shopify riding the wave of eCommerce. The company is one of the first initiators of cold-brew coffee, which continues to be its popular offering.
Its website is a major selling point for the company. It quickly captures the user's attention with earthy color tones and aesthetically pleasing visuals. It also serves as an entry point to explore more about the business. The ‘about us’ page details everything about coffee-making and coffee-sourcing, giving an immersive insight into the brand’s values. In 2022, the company earned $51 million USD in revenue.
9) The Spice House
Founded in 1957, The Spice House has invested 60 years in accumulating globally renowned fame. Associated with a premium network of global spice growers, the company is known to offer spices of unrivaled quality. Like many companies transitioning to the online space from simple retail existence, it has chosen Shopify for creating its entire storefront.
The Spice House has an assortment of 400 different spices, fresh herbs, blends, and condiments that already bring in thousands of customers. However, it pays equal attention to optimizing the lifetime value of a customer with targeted and segmented marketing. It has over 100,000 subscribers in their email list, a testament to customer engagement done right.
10) Pipcorn
Pipcorn made its debut in 2012, came onto the American investors show ‘Shark Tank’ and rose to prominence as a popular food company in 2019.
Pipcorn substituted standard microwave popcorn found in grocery stores with popcorn made from heirloom corn kernels. Coupled with a dizzying variety of flavors and an unrivaled crunch, it quickly garnered customers’ undivided attention. It received a revenue of $12 million in 2021.
Pipcorn comes with clever packaging that’s mini, giving a fun spin on a classic snack. Its strength lies in forging a deep relationship with corn farmers and keeping up with their product demand. With a strong procurement base, Pipcorn developed 12 additional flavors (like cheese balls) to serve its growing customer base.
11) Master and Dynamic
Master and Dynamic is a trending audio brand for premium headphones, earphones, and other accessories like speakers. With beautifully crafted designs and a technologically sophisticated sound system, it delivers high-performance audio.
Its elegant designs are well matched with fine materials like leather and stainless steel, earning it a positive repute amongst audiophiles.
Master and Dynamics has designed a fast-loading and commerce ready thanks to Shopify. Its smart search features, coupled with easy checkout, make this Shopify store one of the best in the category. To top this off, the brand recorded a revenue earning of $64 million USD in 2022.
12) Lovepop
Lovepop is a Boston-based card company disrupting the $7 billion USD greeting card market. Established in 2014 in Boston, Lovepop's expertise lies in creating masterful 3D pop-up greeting cards. Lovepop’s success is based on its impeccable product-market fit with contemporary designs inspired by fandoms of Harry Potter, Minions, FRIENDS, Marvel, you name it.
Lovepop flourished in a time when eCards and social media have become the favorite forms of greetings and gifting during occasions. A major factor for its reigning presence in the market is its use of Shopify Plus. The brand could meet the demands of 100,000+ customizable greeting cards thanks to Shopify’s robust tech stack, especially its order management system.
13) Pura Vida Bracelets
This California-based company has owned the hearts of many millennials and GenZ with its purpose-driven business model. At its core, Pura Vida is a handcrafted jewelry brand that makes exquisite and colorful bracelets. However, the production is completely based in Costa Rica and involves the work of local artisans. Pura Vida epitomizes business for social good.
Pura Vida also tapped into the eCommerce enablement suite of Shopify to carve a niche in the online jewelry market in the U.S. It also started its retail chain, having collaborated with Nordstrom and other 5000+ stores. The brand has an annual revenue of $119.6 million USD in 2023.
14) American Girl
American Girl is more than a quintessential doll company loaded with decades worth of rich history. Started in 1986 with dolls inspired by book series and historical figures, the brand now propagates contemporariness. In 2017, this Shopify store began its personalization drive, giving girls of every age a chance to have their mini-selves as dolls.
American Girl is a brand that’s kept pace with changes in the eCommerce and retail sectors. Having onboarded with Shopify, it has restructured production and marketing to feature Millennials and GenZ. With popular trends on TikTok and influencers gushing over the American Girl Doll Cafe in New York, American Girl has become the talk of the town in 2023.
15) Vanity Fair
An art and entertainment industry leader, Vanity Fair has successfully leveraged the power of Shopify for an awe-inspiring online store. Scoring high on aesthetics and irreverent designs that blend elegance and fun, Vanity Fair is the storehouse of the magazine’s timeless collections.
Vanity Fair’s popularity stems not only from its illustrious history and merchandise but also its careful set up seamless user experience. Keeping pace with memorable Shopify stores in the U.S., Vanity Fair offers memberships and discounts. It also operates on an omnichannel scale allowing customers to search for products online and buy in their stores.
16) Spigen
When it comes to the top Shopify stores in the U.S., Spigen is a name that’s hard to miss. It’s originally a South Korean manufacturer of mobile accessories whose success spilled over to the United States in 2009. The brand’s core principle, as reflected in its mobile phone cases, is a merge of technology and utility.
Since its launch, Spigen has been more or less unbeatable amongst smartphone case makers. One of the reasons is affordability, with most products within the range of $10 to $20 USD. The other is its product range that goes beyond Apple iPhones. Spigen not only makes use of Shopify’s order management capabilities but also drives its carbon-neutral pledge with Shopify’s carbon-neutral shipping.
17) ProFlowers
ProFlower is an example of how a legacy brand can jump on the online bandwagon and ride the eCommerce wave successfully in the digital age. It was started in 1998 by Jared Polis as a flower distribution business. However, the brand has now evolved into an online flower retailer opening its door to same-day deliveries across the country.
Like many established businesses transitioning to the online space, ProFlower relies on the utilities of the Shopify platform. Notably, its aesthetically pleasing website design and easy navigation make it shine amongst its competitors. Coupled with a lucrative membership plan, regular deals, and international delivery services, ProFlower has earned an impressive revenue of $251 million USD in 2022.
18) Baking Steel
Taking the name from baking steel (a steel-based cookware used in home ovens), the Baking Steel brand is on a quest to bring it back to American kitchens. The company was founded by an erstwhile pizza-obsessed steel plant employee Andris Lagsdin who created its flagship ultra-conductive pizza stones. The brand has an annual revenue of $6 million USD in 2022.
Baking Steel has adopted the D2C approach and chosen Shopify as its perfect accompaniment to scale its business in a niche market. The company has leveraged email marketing to build its customer base and uses Shopify’s analytics to make critical business decisions.
19) Leif
Based in Brooklyn, Leif is a one-stop destination for all things beautiful, from fragrance to jewelry and artwork to dinnerware. It operates under the motto of ‘goods for living’, and its website lives up to its aspirations. With an elegant color palette and high-definition images, Leif’s clutter-free website generates 52,000+ monthly visitors.
Leif’s popularity as a lifestyle brand has much to do with its wide assortments of decor goods that exude vintage feels. Founded in 2011 by the copywriter Stacy Longenecker, the brand has grown in proportion earning $5 million USD last year.
20) Body Candy
Body Candy is a family-owned business in New York specializing in crafting 14-carat gold jewelry. Unlike other handcrafted jewelry brands, Body Candy’s collections are for nose, tongue, and other body piercings. With precise craftsmanship and artisanal hand-made piercing pieces, the brand boasts unique jewelry that others can’t offer.
Apart from its wide range of hoops, loops, studs, and chains, the company ropes in contemporary designs from anime, pictures, comics, etc. It also has a dedicated section for spooky pieces, quirky inspirations, metals, and gemstones stuffed jewelry. It runs a dedicated blog section inspiring visitors with style guides and educating them about its products.
Conclusion
Generating a revenue of $1.5 billion USD in the first quarter of 2023, Shopify is a powerful eCommerce solution. It equips its retailers with technological know-how for managing a successful online store. In this article, we looked at the examples of the 20 best Shopify stores and how it assists them in hitting millions of revenue.
FAQs
1) What are the most successful U.S.A. stores on Shopify?
The most successful Shopify stores in the U.S.A. are usually based on net revenue earned. These are Allbirds, StitchFix, KITH, and Pura Vida.
2) Is Shopify a worthy platform for U.S. eCommerce businesses?
Yes, Shopify is one of the most successful eCommerce building platforms in the United States. Shopify provides multiple templates to create websites, a single dashboard to manage orders and inventory, and marketing tools to acquire customers.